Instant Noodles!

Instant noodles in Indonesia is so popular since “Supermie” was released in 1968. The instant noodles was actually made to be eaten in emergancy cases, but since then, it became part of Indonesian diet. That is because the way to make those noodles is so simple, and the flavour is so fit with Indonesian taste and preference. The other reason is noodles are in the carbohydrate family, so one or two noodles are enough for us. They have a lot of MSG too. MSG increases satiety when combined with protein. Also, they are cheap.

Because of those reasons, Indonesia becomes the second biggest consumer of instant noodles, so that they help the business thrive in Indonesia. There are at least 20 instant noodle companies now.

The infamous companies can be found with their bold and unique offerings and flavours like they serve it with real chicken meat and mushroom, a low-calorie noodles, etc. Some of those infamous companies doesn’t make the same flavour with the famous one. That way, they lure the customers to buy their brand. More over, one of the comapanies made a high fiber instant noodles and they got a respond from their customers that they lost weight up to 5 kilograms in a week after eating that noodle.

Even though they have that unique noodles, it is hard for them to promote them to the people. Because Indonesian people is relying on brand where they trust the famous brand more than the infamous one.

Now, selling instant noodles have been considered as a lucrative small business too. They usually sells it at warung (street side stall). Warung usually sells unhealthy foods. So it is okay to sell instant noodles because they are as sinful as those unhealthy foods. The prices is suitable for the low and middle income society.

There is a famous instant noodles warung because of it’s spicy noodles which has 5 levels of spiciness. Another warung offers many offerings like free mudik transportation, and lucky draw prizes. But many other famous warungs sell those noodles without including the brands. They sell those instant noodles with various of toppings. They also add modern-looking venues, free WiFi, and instagramable spots to their warungs to lure the customers. Besides, they also provide it with classic board games, card games etc. So those warungs can also be a place where the customers would love to spend time in with their friends. The result is those warungs become so popular in the teenagers and young adults society.

Other than the second biggest consumer, Indonesia also recognized as a global instant noodles manufacturer. Our product can be seen in foreign markets. They also have the eating instant noodles show in Youtube which promotes the instant noodles more. It started in South Korea. They feature many brands of instant noodles, including Indonesian. One of the most famous hosts tells that Indonesian instant noodles are more dry and full of flavour compared to other noodles.

The result is instant noodles put Indonesia in the global spotlight.